Poplar HARCA is an award-winning housing and regeneration association rooted in community leadership and empowerment. To support its mission, a series of digital and print campaigns were developed, each tailored to reflect the organisation’s values and the lived experiences of its residents. The campaigns showcased the breadth of HARCA’s work - from new housing developments and community-led initiatives to youth engagement, employment, and health programmes.

Visually, the materials combined accessible design with bold, confident messaging to reflect both the scale of HARCA’s investment and its people-first approach. Whether seen on social media, in local print publications, or on display in community spaces, the campaigns helped strengthen visibility, build trust, and drive engagement with the organisation’s ongoing work in reshaping East London for the better.