Digital Specialist

Digital Specialist is a series of typographic illustrations that reframe common marketing and social media buzzwords through a darkly humorous lens. Words like "COMMS," "VIDEO," "ADS," and "SEO" are reimagined as acronyms exposing the pressures, anxieties, and absurdities faced by creators and marketers navigating the overwhelming vastness of the internet. Drawing inspiration from Dead Internet Theory - the idea that much of online engagement is artificial - the project reflects on feelings of isolation, futility, and competition in a space that often feels hollow. With bold, minimalist visuals and biting wordplay, the series strikes a balance between satire and sincerity, resonating with audiences who recognise both the comedy and the cost of life online.